So this was a thing: Euclid Square News

Here's an edition of "Euclid Square News" from September 8th, 1983.

Inside it has advertisements of stores in the mall (The Craft Showcase, Doctor Pet Center, So~Fro Fabrics, Fun n Games, Susie's Casuals, Father & Son, Winkelman's, Stride Rite Bootery, Kay Bee Toys, Chess King, Kinney, World Bazaar, Bermans, Musicland, DOC Optical, GNC, Zondervan Family Bookstores, Rogers Jewlers, Foxmoor, Hit or Miss, Koening Sporting Goods, Regal Shoes, Merry Go Round,  J. Riggings, Broadview Savings, Continental Federal Savings, Bakers, Frederick's of Hollywood, Jeans West, Thom McAn, Gift Garden, Small Stuff, Things Remembered, American Girl, Dunkin Jewelers, CVS, the Diamond Company, Faflik Shoes, Guys n Gals, the Gap, Homemaker Shops, Flowerama, American Dental Centers, My Fair Lady)

A restaurant guide (Bresler's, Beef Corral, Burger King, Carousel Snack Bar, Frontier Fruit & Nut Co,, Helen Hutchley's, Hickory Farms, Higbee's Atrium Restaurant, Hough Bakeries, Karmelkorn Shoppe, May Company's Three Crowns, Orange Julius, Red Lobster, York Steakhouse)

And some upcoming events.  If you're a mall nostalgic like myself, download and enjoy your trip back into retail nirvana.

Euclid Square (Mall) News

History Lesson: Sidewalk Cafe Part V: Mr. Chicken

On April 7 1982 the ads changed names, and not much else, to Mr. Chicken.

Even their logo is still the same! Impressive! This last ad is from 04-03-1986:

 Fast forward to 1989 and while the other locations are operational, 27101 Euclid Avenue is for sale.

Want to know what 27101 was before Mr. Chicken was put up for sale in 1989?

 

See Part I: 1964 - 1967/8 Happy Charlie

See Part II: 1968 - 1971 Roy Rogers
See Part III: 1971 - 1973 Love's Restaurants 
See Part IV: 1973 - 1982 Famous Recipe Chicken

History Lesson: Sidewalk Cafe Part IV: Famous Recipe Chicken

See Part I: 1964 - 1967/8 Happy Charlie
See Part II: 1968 - 1971 Roy Rogers
See Part III: 1971 - 1973 Love's Restaurants

Roy Rogers, then Love's, now Famous Recipe Chicken!

Here's the boastful ad from May 2, 1973, note three of the locations also belonged to RR and Love's.

Famous Recipe Chicken stayed at the Cleveland, Euclid, Willoughby and Maple Hts. locations for nearly a decade. Here's a patriotic Independence day ad from 1981.

The two locations we've not seen before at 5424 Northfield Rd. in Maple Heights, and 11680 Snow Rd. in Parma. Both of these buildings look the same and both, as of this publish date, are in operation as Mr. Chicken restaurants.

March 26 1982: the last Famous Recipe Chicken ad I can find is run in the Cleveland Plain Dealer. The name is changed then to Mr. Chicken. At that time, there were 13 locations that underwent this change, one of them being, of course, 27101 Euclid Avenue.

Interesting enough, there's a place in existence Called Lee's Famous Recipe Chicken, and there's quite a few in Ohio and surrounding states.

Look familiar?

Famous Recipe Chicken, 1973 - 1982.

See Part V: 1982 - 1989 Mr. Chicken

History Lesson: Sidewalk Cafe Part III: Love's Restaurants

See Part I: 1964 - 1967/8 Happy Charlie
See Part II: 1968 - 1971 Roy Rogers

Within 48 days of Roy Roger's last ad comes the same address, 27101 Euclid Avenue, being a place called Love's Restaurant. In addition to the Euclid location, Bedford Hts., Cleveland, Willoughby, and Mentor at all now included locations. From May 22, 1971.

New! Delightfully different! Exciting atmosphere! Taken from the May 22, 1971 Plain Dealer.

Hold your gasps - they serve roast beef. But whoa, a 28 by 43" black light love poster for 55 cents? Please tell me someone out there in the interwebs still HAS one of these!!

Ahem. Oh and notice all 9 locations also old Roy Rogers locations. So they serve roast beef like Roy Rogers, and chicken, too!

Willoughby News Herald Newspaper Archives June 25, 1971

Something goes South between September 1972 and January 1973, because in the January 14, 1973 newspaper there's an ad auctioning off everything from the Euclid, Willoughby, and Cleveland location. Oops.

Snaps. What happened? Love's Restaurants, 27101 Euclid Ave., Euclid, 1971 - 1973.

Love's restaurants were also located at:

• 17439 Lorain Avenue, Cleveland
• 5235 Northfield Road, Bedford Heights
• 35901 Euclid Avenue, Willoughby
• 9031 Mentor Avenue, Mentor
• 3104 Cleveland Avenue N.W., Canton
• 4048 Lincolnway East, Massillon
• 1227 West Main Street, Kent
• 24 West Avenue, Tallmadge
  

See Part IV: 1973 - 1982 Famous Recipe Chicken 
See Part V: 1982 - 1989 Mr. Chicken

History Lesson: Sidewalk Cafe Part II: Roy Rogers

See Part I: 1964 - 1967/8 Happy Charlie
Happy Charlie's is closed and very soon after the building that's now The Sidewalk Cafe at 27101 Euclid Avenue becomes a Roy Rogers! Below is an ad from December 18, 1968 announcing the new Euclid location.

Roy Rogers, the restaurant, is sort of a thing of lore to me. I've heard of them but I've never seen one. I remember being very young and being in the Beef Corral that's now where the Arby's sits on Vine Street, but that about sums up my experiences with fast food roast beef. It's interesting there used to be one within a couple miles of my house... well, a couple miles and 47 years...

Here they are in January 1969 advertising jobs... but unlike Happy Charlie who went looking for gals, they wanted men only plz.

Thanks to a May 21, 1969 ad I get confirmation, through my research, that the [current] Mr. Chicken in Willoughby was also converted to a Roy Rogers.

10-28-1970 because roast beef special.

You know Roy Rogers is still alive and well, right? Here's the last ad I could find where this location, the Willoughby location, and all others are still branded Roy Rogers:

It's from April 4, 1971.

The question I have is, was Happy Charlie a conception by Marriott, the company behind Roy Rogers? Or did they simply purchase a small, failing idea? Let's ask the architecture...

27101 Euclid Ave., Euclid

35901 Euclid Ave., Willoughby

 *5235 Northfield Rd., Bedford Hts, Ohio is now a Lube Stop*

*17439 Lorain Ave., Cleveland, Ohio is now a parking lot*

*1227 W. Main St., Kent, Ohio is now a U-Haul parking lot*

4048 Lincoln Way East, Massillon

24 West Ave., Tallmadge

9031 Mentor Ave., Mentor

*3104 Cleveland Avenue Northwest, Canton, Ohio is a newly built KFC*

All the buildings have the same sloping roofs, do the others look close enough to the Willoughby and Euclid locations? There are other Roy Rogers restaurants, or former locations, outside of Ohio that look a lot like Willoughby and Euclid.

27101 Euclid Ave., Euclid, Ohio. Roy Rogers 1968 - 1971.

See Part III: 1971 - 1973 Love's Restaurants
See Part IV: 1973 - 1982 Famous Recipe Chicken
See Part V: 1982 - 1989 Mr. Chicken

History Lesson: Sidewalk Cafe Part I: Happy Charlies

Sidewalk Cafe, 27101 Euclid Ave., Euclid, Ohio 44132

We were driving past the other day, and Guy remarked that he wondered if the Sidewalk Cafe was built as a McDonald's [because of the roof shape]. I didn't think this was the case, but it does have an interesting history and one I was completely unaware of.